Carolina Ramírez Nogales & Oliver Pinto Bautista, Co-Founders of Pacific Soul
Working with Embark CPG was one of the best decisions we made for Pacific Soul. From day one, they were fully immersed in our journey. They rolled up their sleeves and became true extensions of our team.
Their ability to bring clarity to the often chaotic early stages of building a CPG company was invaluable. From refining our business model and go-to-market strategy to helping us prepare for trade shows, develop our pitch deck, packaging, and one-pager, they helped us navigate uncharted territory with confidence and precision. Their attention to detail is unmatched, and their guidance helped us prioritize what mattered most.
What also stood out is how seamlessly they complement each other. Their team brings deep expertise in different, critical areas of the CPG space. On top of all that, they’re just great people to work with. Their attitude, energy, and ability to face challenges head-on made them an incredible asset to our team. Any startup would be lucky to have them in their corner.
"Embark CPG was exactly what we needed as a lean, early-stage startup navigating a complex retail landscape. With limited resources and a lot to prove, their team brought a sharp, strategic lens and rolled up their sleeves to help us make real progress — fast.
In just a short time, Embark CPG helped us refine our retail strategy, how we engage with brokers and distributors, identify high-impact target accounts, and execute with focus and discipline. What really stood out was their ability to be incredibly crafty and scrappy — they treated our business like their own, making every move count.
Thanks to their guidance, we’ve seen tangible commercial results and feel much more confident in our path forward. We’re incredibly grateful for their partnership and highly recommend Embark to any emerging brand looking to grow smart with limited bandwidth."
— Maria Fernanda Romer Cabezas: TOAT-IT CEO & Co-Founder
What stands out most starkly is their brilliance, charisma, and kindness. Embark CPG makes the moment buzz with energy. They are so nonchalantly knowledgeable about all aspects of the food and beverage industry. Their sharp curiosity and insightful takes on how business REALLY works, along with their deep desire to help entrepreneurs is exceptional.
Embark CPG was a guide that helped us sharpen our strategy to navigate increasingly broader opportunities.
— Manuela Zoninsein, CEO Kadeya
Embark CPG was incredibly valuable to the growth we achieved at Humm.
Their intelligence and enthusiasm are rare and contagious.
— Eric Plantenberg, Chief Strategy Officer at Humm
Embark CPG leveraged their deep industry expertise to guide Botrista in identifying high-impact opportunities, securing opportunities, and scaling efficiently. Their ability to navigate complex markets and build relationships was a major factor in our brand’s ability to gain investments and scale operations.
They bring an unparalleled combination of strategic thinking, operational excellence, and passion for building enduring businesses.
— Hector Pascal, VP Operations at Botrista