PRINCIPAL CONSULTANT

A seasoned executive with decades of experience in the food, beverage, and CPG sectors, Hector brings a wealth of expertise in commercial strategy, marketing, and sales leadership. With a career spanning senior roles in multinational corporations like PepsiCo and ARYZTA, as well as high-growth private equity-backed businesses like Aspire Bakeries, he has successfully led teams, launched innovative products, and expanded brands across foodservice and convenience channels.

Holding an MBA from Northwestern University’s Kellogg School of Management, Hector has a track record of driving profitable growth through data-driven decision-making, category innovation, and strategic go-to-market execution. His deep industry network and hands-on leadership approach make him a trusted partner for companies looking to scale, optimize their commercial strategies, and navigate today’s evolving consumer landscape.

Now, as co-founder of Embark, Hector is dedicated to helping food and beverage brands unlock their full potential through tailored strategies that drive measurable results. Whether it’s refining sales execution, strengthening market positioning, or commercializing new products, he provides the insights and expertise needed to accelerate growth.

SENIOR EXECUTIVE CONSULTANT

A seasoned global executive with over 25 years of experience in sales and strategic development within the food and beverage industry. He has held key leadership roles at prominent companies, including PepsiCo, 7Up and Diageo/Bacardi, where he consistently delivered top- and bottom-line results.

Currently serving as a Senior Executive Consultant, Agustin partners with consumer packaged goods (CPG) companies across global markets to drive commercial strategy, route-to-market optimization, and revenue growth. His global expertise spans North America, Latin America, and beyond, with a focus on driving operational excellence and building long-term customer partnerships.

Fluent in Spanish and English, Agustin brings a rare combination of strategic vision, cultural agility, and frontline execution to every project. His passion lies in helping companies unlock new levels of performance while developing the next generation of leaders.