Our Services

  • Building and managing sales teams: organizational design, sales goals, and performance metrics. Designing omni-channel growth strategies and expansion plans. Assessing business preparedness for growth and gaining new distribution. Developing strategic partnerships and interim executive services.

  • Enhancing profitability through targeted sales development and strategic pricing. Conducting market analysis to understand consumer behavior and competitive landscapes.Selecting broker partners and accessing key distributors. Optimizing retail and foodservice positioning and executing go-to-market strategies.

  • Offering fractional sales leadership, including roles such as Fractional Chief Sales Officer or Fractional VP of Sales. Driving rapid growth through sales strategy development, talent management, and execution. Providing sales training, coaching, and bespoke sales plans.

  • Developing investor pitch decks and assisting in fundraising. Providing strategic planning for startups and new product launches. Crafting and sharing brand stories to connect with core audiences.

  • Crafting comprehensive roadmaps for business expansion. Aligning strategies with market insights and sales objectives.

Why Fractional Sales Leadership Works

Executive-Level Sales Leadership. Startup-Level Efficiency.

For many emerging brands, hiring a full-time sales executive can feel like a gamble. High-salary senior hires often fail to deliver a return that justifies the cost. On the other hand, junior hires may lack the experience, strategic acumen, and network needed to make meaningful impact — costing you time and momentum.

Fractional Sales Leadership bridges that gap.

We offer proven VP- and CSO-level talent with deep CPG expertise — guiding everything from broker management and distributor access to retail launches and foodservice expansion. You get the insights, relationships, and execution power of a seasoned sales leader, without the full-time commitment.

And if you’re raising capital, having credible, experienced leadership on your bench tells investors you’re serious about scaling smart.

At Embark CPG, we partner with brands leading the way in natural, better-for-you, and sustainable food and beverage. If you're ready to disrupt, we're here to help you lead the charge.

Contact us

Early stage companies often lack the capital or need for a full-time executive team, yet they still require the expertise to elevate their sales.Fractional Sales VP executives provide their expertise services. In the early stages of growth, a company may not have the capacity, resources, or justification to hire a full-time executive. The role of a Fractional Sales VP differs from traditional full-time positions. Fractional executives typically work with 2-3 companies simultaneously on a part-time basis, offering these businesses significant expertise at a fraction of the time and cost. The appeal of fractional executives is growing as early-stage companies realize they can now access top-tier, experienced leadership without the high costs and commitments of a full-time hire.